The COVID-19 pandemic was a major test for the effectiveness of the Trust’s communications with all its stakeholders. In terms of their internal communications they wanted to ensure that that communications throughout the crisis and beyond were effective and resilient through development of the strategy and management of delivery.
Over a three month period covering the peak of the crisis ICT principal Jos Harrison provided strategic support and on the ground support for delivery of key elements of the strategy, working closely with and supporting the Communications Team.
- Providing expert input to the evolving internal communications strategy, recommending changes and improvements
- Leading the implementation of Workplace by Facebook working with IT and key stakeholders, training the Comms Team in management of the platform and ensuring an effective launch
- Providing on the ground support for effective management of key elements of the strategy including people-centred stories and weekend communications
- Providing recommendations on the internal communications strategy for the new normal operating environment post the immediate crisis phase.
The Client View
“Jos supported the Trust through the peak months of the COVID-19 pandemic, providing expert input to our crisis internal communications strategy and working with our team on key elements of the strategy including weekend communications and developing a rhythm of people stories. The biggest area of support though was leading a successful implementation and launch of Workplace by Facebook to ensure our people stay connected and as a big enabler for improving two-way communications . This has been a great success to date with more than 65% of our 5000 staff active on the platform. As an internal comms specialist who has extensive experience in implementing Workplace, Jos’s support has been invaluable.”