Our Top 5 employee comments from our 2015 Internal Comms Reviews
Date posted: 11 January 2016 | Posted in: Communication
As part of our review process, we get to hear from hundreds of employees about what is important to them when it comes to effective communications.
Here’s my take on the top 5 themes as we head into 2016. Has your strategy got these covered?
“Regular face time with the senior team”
A regular published calendar of internal events that are led by the senior team should be the bedrock of a good internal comms approach. People should know what to expect and when. It might be a quarterly business updates, listening session or all employee events. They should give the senior team a regular platform to clearly articulate the strategy, challenges and goals for the business – and don’t forget to make time for informal Q&A sessions.
“We want to discuss issues that are important to us”
We need to facilitate two way conversations and tap into what people are interested in – the employee agenda. The way we communicate internally needs to mirror people’s experience outside the office and the way we consume our news. Social intranets and newsletters focused on the employee voice – not just the business agenda – can really help drive conversations, generate ideas and create great company cultures.
“Make comms more interesting and engaging”
People want to be entertained – wordy announcements in dry corporate language are not hitting the mark. Employees are increasingly turned off by being on the receiving end of length bullet point presentations or wading through long intranet stories. We need to be more creative and make comms much more visually engaging and involving, not just rolling out the same old formats and approach every time.
“We need a better intranet”
So many intranets we come across are not fit for purpose, usually because of lack of investment or poor content management. Our online experience in our personal lives means we have high expectations of what our intranets could and should do. Integrated social intranets are becoming more common and are definitely helping to create two way conversations and collaboration – but they too need management and nurturing to become the smart collaboration tools we need them to be.
“Explain changes to us before they happen – not when they have”
And finally – change comms. We’re still finding that organisations aren’t planning and resourcing major business change projects as thoroughly as they should. Getting plans in place to give people context and clarity when you can is so important. This means involving people who are going to be impacted by the changes at the earliest possible opportunity.
This is just a snap shot of the insights we’ve gained through our recent reviews. I hope you’ve found it thought provoking.
If you’re interested in reviewing your internal communications this year, we offer independent and specialist reviews developed through years of hands-on experience and benchmarked against our framework of internal communications best practice. We’d love to hear from you.