Five Top Employee Feedback themes from our recent internal comms reviews

Date posted: 15 June 2017  |  Posted in: Employees

Every year as we deliver internal communications reviews for clients across different sectors, we get to hear from hundreds of employees of businesses across the country about what is important to them when it comes to effective communications.

Here’s five major employee feedback themes from our recent reviews. Has your strategy got these covered?

“We want to connect with the leadership team on a regular basis” 

This has been a growing theme of employee feedback in recent years and remains right at the top of peoples’ lists. They want to hear about how the business is doing, future plans etc. and what means for them, but more importantly they want to give feedback, share their day to day experiences with customers, and put forward ideas – in other words they want their voice to be heard and they want the leadership team to do more listening! A good IC strategy needs a consistent programme of informal and formal face to face activities plus the ability to connect easily online.

“We want to discuss the issues that are important to us”

Organisations have got much better in recent years at talking to their people about their agenda i.e. business strategy, priorities, performance – but still aren’t focusing enough on what employees want to know about and are interested in – the employee agenda. We hear this consistently in our reviews – ‘we want to hear more about the stuff we care about’ – plans for the future, outlook for jobs, learning & development, reward and recognition.

“Be more human”

Employees often tell us that communications are dry and full of ‘corporate-speak’. They want the business to talk to them in everyday, informal language and put more emphasis on people – what everyone around the business is doing to bring the business strategy to life. The old adage that people are interested in people was never truer.

“We need a better intranet”

Our online experience in our personal lives means we have high expectations of what our intranets could and should do – and in many organisations, those expectations are not being met. So many intranets we come across are not fit for purpose, usually because of lack of investment or poor content management. Recent reviews have also thrown up a new trend – people bypassing the company intranet to set up their own SharePoint portals, creating an ever more jumbled picture.

Integrated social intranets / Enterprise social networks are becoming more common and are definitely helping to create two way conversations and collaboration – but ESNs also need nurturing and embedding to become genuine communication and collaboration hubs for the business. (See our recent blog on Common Challenges with ESN’s)

“There’s lots of information available to me – but it’s difficult to make sense of it all”

With the development of intranets and ESNs such as Yammer and Facebook Workplace, the amount of information available to corporate employees to ‘pull’ is huge. But in our reviews they often tell us that it’s all too much – and as they have busy working days they want help in making sense of it all. We are often recommending the introduction of a regular push digital channel which collates and summarise recent intranet and ESN content – there are some great tools out there for this kind of channel.

 

When did you last ask your people what they think of your internal communications?

What would your employees tell us and how would it differ from these themes?

If you’d like to know about our cost-effective internal comms reviews, visit our review page here.

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